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Cookie Policy

Cookie Policy

Without cookies enabled we cannot guarantee that the website and your experience whilst visiting will be as intended it to be.

The Active Toy Company website(s), along with many other websites use ‘Cookies’.  Cookies are small text files that websites send to a cookie file on a visitor’s computers hard disk.  Cookies enable visitors to navigate around the website and where applicable tailor the content to the visitor, for example, visitor name, past orders, previous searches etc.  Cookies allow the website to tailor the content to the needs of the visitor and improve the overall visitor experience.  Without cookies it would be difficult for a website to allow the visitor to fill up the shopping basket, proceed to the checkout, remember the visitors preferences or registration details for a later visit.  The Active Toy Company website allows customers to move from one part of the website to another and to add items to the basket without having to repeatedly login.
 
Cookies are not computer programs, and cannot read any other information saved on a visitor’s hard drive.  Cookies cannot be used to disseminate viruses, or gather a visitors email address.  They only contain and transfer to the website as much information as the visitors has disclosed to the website.  It is possible to opt out of cookies via your browser settings, however by doing so this may prevent you from transacting on The Active Toy Company website.  Please note: Cookie settings are devices specific, if you if you log on to a site from another computer or device you cookie settings will not apply.

You can find further information about managing and disabling cookies on your computer or device please visit www.allaboutcookies.org/manage-cookies

When visiting The Active Toy Company website cookies will either be served by The Active Toy Company or by their business partners.   The Active Toy Company may use the following types of cookies;

Essential Cookies  

These cookies allow the visitor to use the basic functionality of the website.  For example browsing products, completing forms, placing an order, completing a transaction or viewing your account.  Without cookies enabled you may be prevented from carrying out these tasks.

Performance Cookies  

This type of cookies allows The Active Toy Company to gain an understanding of how visitors use the website(s).  Cookies are used to analyse essential visitor information, like site usage, visitor’s numbers and time spent on site.  This information will help The Active Toy Company to see if advertising campaigns are working and what content visitors like on the site.  This information is then used to help refine marketing campaigns and makes the onsite experience more enjoyable for all visitors.

Functionality Cookies  

They allow The Active Toy Company to provide visitors with additional functionality on the website and as a result will retain some settings information.  While these are non-essential cookies they enable extra features which enhance a visitors experience.

Targeting Cookies  

The last type of cookie used is, targeting cookies.  These cookies track visitors’ interests in products.  These cookies may be used to understand what appeals to visitors allowing The Active Toy Company to make potential special offers as appropriate as possible.  This information may also be used to create relevant banner ads displaying products relating to items last viewed onsite.  These banners are then served across other websites that you may visit; this process is called behavioural advertising.  While the banner advertisement is tailored to each visitor, all cookie data is anonymised and stored temporarily.   All banners of this type will feature an “I” icon that provides more information from each advertising network and instructions on how to opt out. The Active Toy Company also use the browsing behaviour data to create personal product recommendations on the website, marketing emails and offline promotions.

It is important to note that a cookie can be a session or persistent cookie.   

A session cookie is a temporary cookie which only exists within the period you access the website.  Session cookies help The Active Toy Company website remember what you have chosen on the previous page.

A persistent cookie remain on your device after you have visited The Active Toy Company website. These cookies help to identify visitors as a unique visitor, usually by storing a randomly generated number on you hard drive.  The length of time this cookie remains depends on the type of cookie.  These cookies do not contain any personal information that can be used to identify visitors.

Cookies in Use:  

Name

Provider

Purpose

Duration

asp.net

Caspian Caviar

This is a session ID cookie which retains information required when proceeding throughout the checkout process, for example remembering the items that you have placed on your basket.

Session Cookie, deleted when browser is closed

_utma

Google Analytics

This cookie is used to determine unique visitors to The Active Toy Company website and is updated with each page view.  Additionally, this cookie is updated with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure

2 years

_utmb

Google Analytics

Each time a user of The Active Toy Company website visits a different page on the site, the cookie is updated to expire in 30 minutes.  This allows The Active Toy Company to track usage across a website as a single session providing the visitor continues activity within 30 minute sessions.  The cookie expires when a user pauses on a page on the website for longer than 30 minutes

30 minutes

_utmc

Google Analytics

_utmc works in conjunction with _utmb.  If a web page is open for 30 minutes without activity the _utmb cookie expires however the _utmc cookie remains.  This detects that the visitor is a returning visitor but has started a new session.  The cookie is deleted when the visitor closes the browser

Session Cookie, deleted when browser is closed

_utmz

Google Analytics

This cookie stores the type of referral used by the visitor to reach The Active Toy Company website, whether this is direct, a referring link, a website search or campaign. It is used to calculate the effectiveness of these campaign once the visitor has reached The Active Toy Company website.  This cookie is updated with each page view of The Active Toy Company website.

6 months

To enable cookies

To ensure you have the best possible experience while visiting The Active Toy Company please check cookies are being accepted by your browser.

If you're not sure of the type and version of web browser you use to access the Internet:

For PCs: click on 'Help' at the top of your browser window and select the 'About' option
For Macs: with the browser window open, click on the Apple menu and select the 'About' option

How to check cookies are enabled for PCs

Google Chrome

1.      Click on 'Tools' at the top of your browser window and select Options

2.      Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button

3.      Now select 'Allow local data to be set'

Microsoft Internet Explorer 6.0, 7.0, 8.0

1.      Click on 'Tools' at the top of your browser window and select 'Internet options' , then click on the 'Privacy' tab

2.      Ensure that your Privacy level is set to Medium or below, which will enable cookies in your browser

3.      Settings above Medium will disable cookies

Mozilla Firefox

1.      Click on 'Tools' at the top of your browser window and select Options

2.      Then select the Privacy icon

3.      Click on Cookies, then select 'allow sites to set cookies'

Safari

1.      Click on the Cog icon at the top of your browser window and select the 'Preferences' option

2.      Click on 'Security', ensure the option called 'Block third-party and advertising cookies' is unticked

3.      Click 'Save'

How to check cookies are enabled for Macs

Microsoft Internet Explorer 5.0 on OSX

1.      Click on 'Explorer' at the top of your browser window and select 'Preferences' options

2.      Scroll down until you see 'Cookies' under Receiving Files

3.      Select the 'Never Ask' option

Safari on OSX

1.      Click on 'Safari' at the top of your browser window and select the 'Preferences' option

2.      Click on 'Security' then 'Accept cookies'

3.      Select the 'Only from site you navigate to'

Mozilla and Netscape on OSX

1.      Click on 'Mozilla' or 'Netscape' at the top of your browser window and select the 'Preferences' option

2.      Scroll down until you see cookies under 'Privacy & Security'

3.      Select 'Enable cookies for the originating web site only'

Opera

1.      Click on 'Menu' at the top of your browser window and select 'Settings'

2.      Then select 'Preferences', select the 'Advanced' tab

3.      Then select 'Accept cookies' option

 

Data over the Internet

From time to time The Active Toy Company may use a third-party service provider to serve ads on The Active Toy Company behalf across the Internet and sometimes on their own site.  They collect anonymous information about visitors to our website and interaction with the products and services.  The third party may also use information from other websites to target advertisement for goods and services.  This information is collected through a pixel tag, which is industry standard technology used by most major websites. No personally identifiable information is collected or used in this process.  They do not know the name, phone number, address, email address or any other personally identifying information about the visitor. You can read more about online marketing practices and the technologies that support them by visiting http://www.youronlinechoices.com/uk/